Last summer, we partnered with Enaya to build a premium supplement brand from the ground up. What began as a strategic conversation about trust, transparency, and modern femininity quickly evolved into a full-scale brand foundation. From positioning and messaging to a refined visual identity and packaging system.
The project started with deep brand strategy work. We defined the core audience, clarified competitive whitespace, and shaped a messaging framework centered around science-backed clarity and conscious self-care. Enaya wasn’t meant to feel loud or trend-driven. It needed to feel composed, intelligent, and credible.
From that foundation, we developed a visual identity system built on structure and restraint. Extended typography introduced confidence and elegance, while monospaced elements added a subtle clinical layer. Light became a metaphor for clarity. Generous spacing, modular grids, and controlled color behavior reinforced the brand’s pharmaceutical-grade precision elevated to a premium standard.
Packaging design became the natural extension of the strategy. The result is a system that feels transparent, elevated, and shelf-distinct without relying on wellness clichés or decorative noise.
Projects like Enaya are a reminder that strong brands aren’t built from aesthetics alone, they’re engineered from strategy, refined through systems, and expressed through disciplined design.
Ready to build something iconic together? Let’s bring your vision to life.
Reach out at hey@savastoic.com — I’d love to hear what you’re working on!
Reach out at hey@savastoic.com — I’d love to hear what you’re working on!
